Friday, August 16, 2013

Blogs Will Change Your Business - Employee Business Blogs – The Good & Bad

Employee Business Blogs – The Good & Bad


By Dennis Schleicher

Employee blogs (internal and external) are one of the most rewarding ways to use blogs. Whether it’s allowing employees to make valuable connections in the your industry or letting them find similar people in the company and creating ways to brainstorm more effectively, employee blogs are just downright great for businesses of any size.

Companies that have internal blogging is great for heading of potential issues before they happen both by empowering their employees to blog and by clearly spelling out the company’s expectations.

Tuesday, July 9, 2013

Building Your Blog for Business and Personal Success


Blog inc.  Blogging for passion, profit and the Create a Community Can be done easily and affordably by contacting Dennis @  DennisSchleicher@me.com


Sunday, May 12, 2013

The Business of B2B Social - Media Marketing Opportunity are just Clicks with Online Success

The Business of B2B Social Media

By Brian Solis  Defining the Convergence of Media & Influence with Brian Solis

Social Media is often misconstrued as a medium for business-to-consumer or B2C engagement and discounted as a viable communications network for those companies focused on business-to-business transactions. However, B2B, as in any other field impacted by online activity, is faced with a prime opportunity to not only cultivate communities in social networks and other social channels, but also amplify awareness, increase lead generation, reduce sales cycles, and perhaps most importantly, learn and adapt to market dynamics in real-time.

Ignorance is Bliss Until It’s Not…

Customers and those that influence them, regardless of industry, are migrating to the social Web at varying paces. While social or digital strategies do not replace proven means that are in play today, they do however, require augmentation and shifts in resources commensurate with the distribution of attention, where it’s focused and to what extent.

In my research, programs measured in hindsight are not the only views that offer 20/20 vision. Unobstructed foresight is now attainable and in some cases, predictable, based on our investment in time, energy and creativity in how we analyze online behavior, interaction, and ultimately influence. And, our ability to study and put research to work is only limited by our process for learning and adapting to earn and increase resonance within our target markets.

Perhaps one of the most fascinating aspects of listening to focused online interaction, is the ability to breakdown the decision making process and how customers and influencers impact behavior. To say it blatantly, social media makes it possible to identify and segment the specific stages of decision making online and how to in turn, respond in ways that steer interest in your favor. The results of these interactions also lend to the importance of adaptation. As we learn more about the challenges, considerations, and sentiment of our potential stakeholders, we can introduce those insights into future designs, processes, and communication.

If we are not part of the decision making process, we are then absent from the decision.



Opportunity Clicks

To help make the case, Outsell recently published its “Annual Advertising and Marketing Study” and in the report, Outsell states that B2B advertising and marketing spending will increase by only .8% to $129 billion. Interactive spending, on the other hand, will escalate by 9.2% to $51.5 billion this year.

As Social Media becomes pervasive in workflow and influence, Outsell’s study shows that spending is following the trend. To that end, B2B marketers will increase spending in social networks by 43.3%. While it’s not necessarily as alluring as social, company websites are only receiving a boost of 7.5%.

When we study engagement in interactive media, we find that we captivate attention in a very dynamic environment, but we lose them with each click that we either intentionally or unintentionally introduce to lead their experience post engagement. Many times, the click path is aimed right at the company site, and if we were to analyze the design and effectiveness of B2B websites today, we might just find that a large number are stuck in time, representative of an era more aligned with Web 1.0 than Web 2.0. Opportunity clicks, and without defining a rich and rewarding click path as well as an enriching experience, which most likely requires the renovation of the corporate website, all online activity associated with increased social spending, will bear the brunt of defining and capitalizing on attention, within social networks, the moment it’s captured.



As part of the study, Outsell surfaced preferences for business engagement and activity in social networks. When asked to rate the effectiveness of particular networks, more than one-half of respondents claimed that Facebook was either “extremely” or “somewhat” effective. LinkedIn ranked second with 45% surprisingly (and not so surprisingly) ahead of Twitter at 35%, which of course, ranked higher than MySpace at 25%.



As eMarketer noted, when HubSpot ran its B2B North America survey, it found that businesses ranked LinkedIn on top at 45% ahead of Facebook at 33% as most effective in lead generation.

B2B, or any business or organization, must evaluate and implement interactive strategies in order to earn relevance and hopefully resonance in order to compete for the present and the future.


If I can do anything to help, just post or e-mail Dennis Schleicher @ DennisSchleicher@Me.com

Tuesday, April 6, 2010

What’s HOT? Blogging for dollars - I can help you see how to put ads on your blog or in your RSS feed, seek adds, and maintain a business Blog

Blogging for dollars - I can help you see how to put ads on your blog or in your RSS feed, seek adds, and maintain a business Blog


In a Fog about Blogs? You need some help, NOW!

Millions of people posted a Blog entry this morning. They’re promoting, discussing their products, espousing a cause and sharing tips on everything from getting a good book to their candidate elected.

Tell us how you attract readers, and keep your WebBlog interesting?

Wednesday, February 17, 2010

10 Ways to Optimize Your Blog for Search Engine Optimization or SEO, How to Make Money with your Website or Blog

10 Ways to Optimize Your Blog for Search Engine Optimization

By Dennis Schleicher
With so many blogs competing for readers, the pressure is on to create a blog that is attractive and engaging. My hope is that Dennis supplies everything you need to create a great-looking blog, from professionally designed themes to drag-and-drop tools that make organizing your content a snap. The rest is up to you! Here are a few design, marketing and search engine optimization tips to get you on your way:

The term "search engine optimization" or SEO for short, describes the process of increasing both the quality and quantity of traffic to your website or blog. Now blogs are getting all the SEO. Why? Give your readers a reason to return to your blog-this takes time. It is the technique of making your content easier to find for search engines like Google. Well optimized blog-web pages will appear on the first pages of the search engine listings. The ultimate goal is to bring people to your blog who are interested in the content you offer. Here are a few tips on making the most of SEO on your blog. A great book Dennis would love you too buy is; "What would Google Do?" by Jeff Jarvis.
1. Write descriptive post titles.

This is the single most important thing you can do to optimize your blog for search and drive more traffic. Imagine what you might type into Google to find your post and include it in the title of your blog post. Clear, descriptive titles aren't necessarily clever or fun, but they will get more people to your blog.

2. Use image titles that match content in your post.

Title images with one or more words from your post title to increase the "relevance" of your post. This will help your blog index better against that term.

3. Use SEO keywords in your content.

Include the key terms from your image and title in the body of your post, especially early in a post. You will have a greater chance of coming up higher in the search engine rankings. To find keywords, use Google AdWords' Keyword Tool. Or Dennis can make this happen.

4. Post regularly.

The more often you update your blog, the more often your pages are indexed by the search engines, and the higher your ranking climbs. That is why blogs are inherently more search-engine friendly than a websites. Most websites aren't updated for weeks, if not months, or I’ve seen authors go years, NOT GOOD, whereas many bloggers post new content on a regular basis is up to you. I ask my bloggers to post at least every 2 weeks. If you can do more that’s GREAT!!!

5. Alert or "Ping" a variety of websites every time you publish a new post.

Luckily, Dennis makes this easy and will do all the work so your Blog is navigation friendly, then he "Configure" and then works his publicity skills magic. "Publicized" and, every time you publish a post, Dennis makes sure all the search engines can and will find you. He works with you to us Labels, Tags, Meta, ext. In time you will be able to do this on your own.

6. Link to other quality related content.

Dennis knows how important this part is so he takes in on him-self to find websites, and other Blogs to link yours to. There are many reasons to link to other sites or posts on the web, and optimizing your blog for search is one of them. When you link to quality sites or articles on the web that are relevant to the content of your post, you increase your chances of a higher ranking. Simply linking to articles or sites that aren't related to your post topic does not help. Google finds out in time and this work against you not for you.

7. Generate inbound links.

An inbound link is a link from another blog or website that points to yours. If that blog or website is highly viewed, the link is "counted" more heavily and your search engine ranking rises as a result. Inbound links are not directly in your control; someone else has to link to you. That said, if you build goodwill within the blogging community and write consistently good content, chances are good that you'll begin to generate inbound links. A link form http://www.cnn.com/ or http://www.nytimes.com/ will shot your blog to the top. This is why I link all my “clients-authors” blogs to each other.

8. Submit your blog to the major search engines.

You can further get your content out to the search engines by going to Google, Yahoo! or any of your favorite search engines and type in "submit blog." You will be directed to a page that will allow you to submit your URL for indexing, I have been doing this for all my clients for free but now I’m offering it as an ad on as of 2010. Anyone who started working with me before Jan 2010 I’ve been doing it for free. It takes many hrs and weeks to submit your blog, or you can pay a website to do all our work for a price.

9. Keep trying different things and check your stats.

The most successful bloggers are continually trying new things, sharing and telling others what works by reading others, investigating top-rated blogs, and staying current on the newest developments in search engine technology (SET). There is no single way to keep your ratings high; rather, it is a combination of all of them and a willingness to experiment that separates the most popular bloggers from the rest. You can share your story on http://www.MarketSellMoreBooks.blogspot.com or http://www.BookBlogMarketing.blogspot.com use my affiliate links if you need anything. Every dime helps. I know authors who make more form affiliates then from our own books. Dennis can set up your affiliate marketing. http://www.WebsiteBlogMarketing.com is a website I set up to handle all your webhosting needs. Create a professional business website in just minutes! Package selection for authors starting at $9.99 with your first 6 months free! Or, I can do this for you at a low cost.

10. Stick with it.

Since so many people launch blogs and websites and abandon them within weeks or months, part of the calculation used to rank pages is how long the site has been around. If you keep blogging, your ranking will go up if you are still posting consistently after a year, and after two years, and so on. The hare got off to a faster start, but the turtle eventually wins the race.

Success at its Best, Author Jan Mann.

Please look at a true success “Author Jan Mann; http://cruisingct.blogspot.com/ Jan’s Blog has 4000 hits and has ranked #1 in Google with over 59 key words. The only mistake is we need to generate more inbound and outbound links. Otherwise she is #1 in my eyes. Her key is consistence in her Blog post and now ALL the search engines have found her to be number 1 as well. This could and will be you! For more ways to make money with your blogs, websites, call Dennis Schleicher @ (860) 655-2300. My new e-mail address is; DennisSchleicher@hotmail.com Not the e-mail this was sent form. Sorry, as I’ve over 9000 junk mail and have given up and am sorry if your e-mails have got lost or over looked.
Happy Blogging,
Dennis Schleicher
http://www.websiteblogmarketing.com/
http://www.marketsellmorebooks.blogspot.com/
                                                                                                      "Cruising Connecticut with a Picnic Basket by Jan Mann," Ranking #1 in Google with over 59 Key-Words.  Show her Support by going to; http://cruisingct.blogspot.com/ and Post your Comments to her Blog.                                  
                                                                                                           

Friday, January 15, 2010

Effectively Build Links to Websites & Blogs with Paid links from Google’s Web Masters Search Engines SEO’s Guidelines


Effectively Build Links to Websites & Blogs with Paid links from Google’s Web Masters Search Engines SEO’s Guidelines
By Dennis Schleicher
When you are new webmaster you have very few options at hand when it comes to link building.

1. Get reciprocal Links which would not be very encouraging as people would not love to link to you in return from site which is not having a good page rank.

2. Participate in forums and blogs which have links visible to guest and Google would start caching those pages and start finding the links. Remember this would not get you anywhere on page rank and back-links but would just get the ball rolling. Don't consider yourself as SEO expert doing this.

3. The next best thing you could do is buy links. This is what Google does not like but if done wisely can benefit you.

I hope the resources on how to make $ money $ online, affiliate marketing, blogging, and websites.

Happy Blogging,

Dennis Schleicher
This Link if Free from Google;


Paid linksPrint from Google's Web Masters

Google and most other search engines use links to determine reputation. A site's ranking in Google search results is partly based on analysis of those sites that link to it. Link-based analysis is an extremely useful way of measuring a site's value, and has greatly improved the quality of web search. Both the quantity and, more importantly, the quality of links count towards this rating.

However, some SEOs and webmasters engage in the practice of buying and selling links that pass PageRank, disregarding the quality of the links, the sources, and the long-term impact it will have on their sites. Buying or selling links that pass PageRank is in violation of Google's webmaster guidelines and can negatively impact a site's ranking in search results.

Not all paid links violate our guidelines. Buying and selling links is a normal part of the economy of the web when done for advertising purposes, and not for manipulation of search results. Links purchased for advertising should be designated as such. This can be done in several ways, such as:

Adding a "nofollow" attribute to the tag

Redirecting the links to an intermediate page that is blocked from search engines with a robots.txt file

Google works hard to ensure that it fully discounts links intended to manipulate search engine results, such excessive link exchanges and purchased links that pass PageRank. If you see a site that is buying or selling links that pass PageRank, let us know. We'll use your information to improve our algorithmic detection of such links.

Dennis Schleicher
http://www.bookblogmarketing.blogspot.com/

Thursday, January 14, 2010

PUBLISHERS UNION OF BLOGGERS (P.U.B.)

I recently just found out about this organization as I received a wonderful e-mail from its founder. I would like to post something I've taken off their blogger websites. More to come as information becomes available.

Happy blogging, Dennis Schleicher
 
PUBLISHERS UNION OF BLOGGERS (P.U.B.)

P.U.B., PUBLISHERS UNION OF BLOGGERS, REPRESENTS BLOG PUBLISHERS INTERESTS SEEKING FAIR COMMERCE AND COMPENSATION FOR PUBLISHERS; TRANSPARENCY FROM BLOG VENDORS. "SMART PUBLISHERS MEET AT THE P.U.B." ®


Mission

As the Blog Community grows, so does the need for Publishers to share and access information on what entities are doing concerning our Blog's, and leveraging the power of a unified blog community to make sure individual Publisher's interests are always given the highest priority.


In our community of unique individuals, all expressing very unique opinions, there is still a need to be unified for this purpose, and that is why P.U.B. was founded. http://www.blogpublishersunion.com/ or look on Blogger.  


Signed this 14th day of April, 2008


Barney Moran
Founder

Tuesday, January 12, 2010

Blogging, twitter, YouTube, MySpace, Facebook Era, VOX, TypePad, six apart, SQUARESPACE, WordPress, Blogger from Google, How to Make Money, Sell Book, Affiliate Links & Marketing


Blogging, twitter, YouTube, MySpace, Facebook Era, VOX, TypePad, six apart, SQUARESPACE, WordPress, Blogger from Google, How to Make Money, Sell Book, Affiliate Links & Marketing.

We’ve established our self’s as leader in the Blogging platform for published authors providing a comprehensive web marketing trends delivering high-quality Affiliate programs for Bloggers to make millions on the internet. How to use Social Media, Blogs, News & E-Mail releases, Online Video, & Viral Marketing to reach Buyers Directly. How to succeed in social media, blogging, twitter, YouTube, the MySpace - Facebook Era with tapping online social networks to build better products, reach new audiences, and sell more stuff with great web hosting and design. With providing a comprehensive suite of online services for small and medium-sized or now large businesses, as we understand “The Power of Small,” why little things make all the difference. Eco green blog design has made us Number one on Affiliate Marketing with Connecticut Authors and Publishers Association http://www.aboutcapa.com/


We give you all the hottest insider tips on the very latest winning tools and techniques so you can confidently market any service, product, or idea. With our help you’ll soon be publishing powerful effective information on the Web, reaching buyers directly, and saving big on your budget, as we teach you to make even more money, income, from the affiliate adds we place on your own website or any blogging platforms including: VOX, TypePad, six apart, SQUARESPACE, WordPress, Blogger from Google, YouTube, or any blog we set up & design.

Web Design is changing. Never before have hobbyist and professional web designers alike been empowered to build sophisticated sites that deliver up-to-date content and style to the masses that are making home based mom’s, kids and all rich with million being paid out with affiliate links.

Internet marketing strategies is what we do, offering more success resources to speed you to the top of search optimization. Are you ready for being number 1? Search trends and using the internet to attract customers, establishing local search engine presence and listings on Google, Yahoo, Bing, and all the others is what we do best. Reputation Matters, build credibility, increase and grow with our hosting solutions. Do you want to rank in the top 10? Let us help.

Happy Blogging-

Dennis Schleicher

Monday, January 4, 2010

Add a Blog to your Website and Make Money form Twitter, MySpace, Facebook, YouTube and More Blogging Sites


Add a Blog to your Website and Make Money form Twitter, MySpace, Facebook, YouTube and More Blogging Sites


When it comes to adding a blog to your website, there are a number of options you can make use of. Installation process could be easy with some good help from some one like myself who understand the ins & outs of Blogging. My aim is showing just how easy it is to create a highly profitable social media that transforms how your found on Google’s own website.

Why Have a Blog for Any and All Types of Business?

To connect with today’s buyer, you need to stop pushing your message out and start pulling your customer in and give them a reason to buy and use your stuff. The many rules of marketing have changed and my key to winning is to use the change of social marketing / media to our advantage.
If you’ve wondered how to get found in Yahoo, Google or just why Blogging works and social marketing sites like Twitter, MySpace, YouTube, and Facebook are important, just look around you.

Savvy companies are using on-line networking sites as massive focus groups and as an efficient means of communication with consumers who buy and spend money.

E-mail or post your comments

Dennis Schleicher
DennisSchleicher@hotmail.com

Saturday, December 19, 2009

How we Make Money form our Blogs or Websites? Just like MSN, AOL, Yahoo, Google, and all the Other Bloggers


How we Make Money form our Blogs or Websites? Just like MSN, AOL, Yahoo, Google, and all the Other Bloggers

If you notice the links on the side of my Blog as that's how I generate some extra income. Hence the fact I am one of the most cost-effective Blog & website designers on the market. I pass my affiliate revenue on to my clients. Adds by Google I get paid a whopping 5 cents per click, if that! Sometimes if I'm lucky I could receive a $1.25 per click. Depending on Google and what the advertisers are willing to pay. This also has a lot to do with your reputation with Google. The longer you've had an account, the more you can demand per link. The other affiliate links are commissioned base. Translation, you would only generate money only when we spend money. Most cases, Amazon.com would pay on a sliding scale. Starting at 4% once you have 6 or more purchases through your link. Then you move up to 10%. This could generate some major bucks, especially if someone purchases a flat screen TV or electronics.

-Dennis Schleicher
DennisSchleicher@hotmail.com