Market, Sell, Market, and Sell More Book!!!

Blogs Will Change Your Business - Employee Business Blogs – The Good & Bad

2010-08-16T19:17:00.000-04:00

Employee Business Blogs – The Good & Bad

By Dennis Schleicher

Employee blogs (internal and external) are one of the most rewarding ways to use blogs. Whether it’s allowing employees to make valuable connections in the your industry or letting them find similar people in the company and creating ways to brainstorm more effectively, employee blogs are just downright great for businesses of any size.

Companies that have internal blogging is great for heading of potential issues before they happen both by empowering their employees to blog and by clearly spelling out the company’s expectations.

Microsoft’s Best Scam Yet - Anyone Have problems with Microsoft?

2010-06-30T17:21:00.001-04:00

Anyone Have problems with Microsoft?

by Dennis Schleicher
I just got off the phone with Microsoft “Anyone Have problems with Microsoft?” After giving them money to upgrade to 2007 in Jan of this year I was told I was 60 late for getting the new 2010 Free Microsoft upgrade.

I was told when I asked them point blank “DO YOU HAVE A NEW VERSION COMING OUT WITHIN 6 MONTHS?” I was told NO!!! I don’t like companies who don’t tell the truth…

What’s your thoughts? Share negative and tell others what you think of Microsoft taking our money.

The Business of B2B Social - Media Marketing Opportunity are just Clicks with Online Success

2010-05-12T16:07:00.001-04:00

The Business of B2B Social Media

By Brian Solis Defining the Convergence of Media & Influence with Brian Solis

Social Media is often misconstrued as a medium for business-to-consumer or B2C engagement and discounted as a viable communications network for those companies focused on business-to-business transactions. However, B2B, as in any other field impacted by online activity, is faced with a prime opportunity to not only cultivate communities in social networks and other social channels, but also amplify awareness, increase lead generation, reduce sales cycles, and perhaps most importantly, learn and adapt to market dynamics in real-time.

Ignorance is Bliss Until It’s Not…

Customers and those that influence them, regardless of industry, are migrating to the social Web at varying paces. While social or digital strategies do not replace proven means that are in play today, they do however, require augmentation and shifts in resources commensurate with the distribution of attention, where it’s focused and to what extent.

In my research, programs measured in hindsight are not the only views that offer 20/20 vision. Unobstructed foresight is now attainable and in some cases, predictable, based on our investment in time, energy and creativity in how we analyze online behavior, interaction, and ultimately influence. And, our ability to study and put research to work is only limited by our process for learning and adapting to earn and increase resonance within our target markets.

Perhaps one of the most fascinating aspects of listening to focused online interaction, is the ability to breakdown the decision making process and how customers and influencers impact behavior. To say it blatantly, social media makes it possible to identify and segment the specific stages of decision making online and how to in turn, respond in ways that steer interest in your favor. The results of these interactions also lend to the importance of adaptation. As we learn more about the challenges, considerations, and sentiment of our potential stakeholders, we can introduce those insights into future designs, processes, and communication.

If we are not part of the decision making process, we are then absent from the decision.

Opportunity Clicks

To help make the case, Outsell recently published its “Annual Advertising and Marketing Study” and in the report, Outsell states that B2B advertising and marketing spending will increase by only .8% to $129 billion. Interactive spending, on the other hand, will escalate by 9.2% to $51.5 billion this year.

As Social Media becomes pervasive in workflow and influence, Outsell’s study shows that spending is following the trend. To that end, B2B marketers will increase spending in social networks by 43.3%. While it’s not necessarily as alluring as social, company websites are only receiving a boost of 7.5%.

When we study engagement in interactive media, we find that we captivate attention in a very dynamic environment, but we lose them with each click that we either intentionally or unintentionally introduce to lead their experience post engagement. Many times, the click path is aimed right at the company site, and if we were to analyze the design and effectiveness of B2B websites today, we might just find that a large number are stuck in time, representative of an era more aligned with Web 1.0 than Web 2.0. Opportunity clicks, and without defining a rich and rewarding click path as well as an enriching experience, which most likely requires the renovation of the corporate website, all online activity associated with increased social spending, will bear the brunt of defining and capitalizing on attention, within social networks, the moment it’s captured.

As part of the study, Outsell surfaced preferences for business engagement and activity in social networks. When asked to rate the effectiveness of particular networks, more than one-half of respondents claimed that Facebook was either “extremely” or “somewhat” effective. LinkedIn ranked second with 45% surprisingly (and not so surprisingly) ahead of Twitter at 35%, which of course, ranked higher than MySpace at 25%.

As eMarketer noted, when HubSpot ran its B2B North America survey, it found that businesses ranked LinkedIn on top at 45% ahead of Facebook at 33% as most effective in lead generation.

B2B, or any business or organization, must evaluate and implement interactive strategies in order to earn relevance and hopefully resonance in order to compete for the present and the future.

Please consider reading my new book, Engage! Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web (Hardcover) by Brian Solis

If I can do anything to help, just post or e-mail Dennis Schleicher @ DennisSchleicher@hotmail.com or http://www.websiteblogmarketing.com/"

What’s HOT? Blogging for dollars - I can help you see how to put ads on your blog or in your RSS feed, seek adds, and maintain a business Blog

2010-04-06T15:05:00.001-04:00

Blogging for dollars - I can help you see how to put ads on your blog or in your RSS feed, seek adds, and maintain a business Blog

In a Fog about Blogs? You need some help, NOW!

Millions of people posted a Blog entry this morning. They’re promoting, discussing their products, espousing a cause and sharing tips on everything from getting a good book to their candidate elected.

Tell us how you attract readers, and keep your WebBlog interesting?

10 Ways to Optimize Your Blog for Search Engine Optimization or SEO, How to Make Money with your Website or Blog

2010-02-17T13:59:00.002-05:00

10 Ways to Optimize Your Blog for Search Engine Optimization

By Dennis Schleicher
With so many blogs competing for readers, the pressure is on to create a blog that is attractive and engaging. My hope is that Dennis supplies everything you need to create a great-looking blog, from professionally designed themes to drag-and-drop tools that make organizing your content a snap. The rest is up to you! Here are a few design, marketing and search engine optimization tips to get you on your way:

The term "search engine optimization" or SEO for short, describes the process of increasing both the quality and quantity of traffic to your website or blog. Now blogs are getting all the SEO. Why? Give your readers a reason to return to your blog-this takes time. It is the technique of making your content easier to find for search engines like Google. Well optimized blog-web pages will appear on the first pages of the search engine listings. The ultimate goal is to bring people to your blog who are interested in the content you offer. Here are a few tips on making the most of SEO on your blog. A great book Dennis would love you too buy is; "What would Google Do?" by Jeff Jarvis.
1. Write descriptive post titles.

This is the single most important thing you can do to optimize your blog for search and drive more traffic. Imagine what you might type into Google to find your post and include it in the title of your blog post. Clear, descriptive titles aren't necessarily clever or fun, but they will get more people to your blog.

2. Use image titles that match content in your post.

Title images with one or more words from your post title to increase the "relevance" of your post. This will help your blog index better against that term.

3. Use SEO keywords in your content.

Include the key terms from your image and title in the body of your post, especially early in a post. You will have a greater chance of coming up higher in the search engine rankings. To find keywords, use Google AdWords' Keyword Tool. Or Dennis can make this happen.

4. Post regularly.

The more often you update your blog, the more often your pages are indexed by the search engines, and the higher your ranking climbs. That is why blogs are inherently more search-engine friendly than a websites. Most websites aren't updated for weeks, if not months, or I’ve seen authors go years, NOT GOOD, whereas many bloggers post new content on a regular basis is up to you. I ask my bloggers to post at least every 2 weeks. If you can do more that’s GREAT!!!

5. Alert or "Ping" a variety of websites every time you publish a new post.

Luckily, Dennis makes this easy and will do all the work so your Blog is navigation friendly, then he "Configure" and then works his publicity skills magic. "Publicized" and, every time you publish a post, Dennis makes sure all the search engines can and will find you. He works with you to us Labels, Tags, Meta, ext. In time you will be able to do this on your own.

6. Link to other quality related content.

Dennis knows how important this part is so he takes in on him-self to find websites, and other Blogs to link yours to. There are many reasons to link to other sites or posts on the web, and optimizing your blog for search is one of them. When you link to quality sites or articles on the web that are relevant to the content of your post, you increase your chances of a higher ranking. Simply linking to articles or sites that aren't related to your post topic does not help. Google finds out in time and this work against you not for you.

7. Generate inbound links.

An inbound link is a link from another blog or website that points to yours. If that blog or website is highly viewed, the link is "counted" more heavily and your search engine ranking rises as a result. Inbound links are not directly in your control; someone else has to link to you. That said, if you build goodwill within the blogging community and write consistently good content, chances are good that you'll begin to generate inbound links. A link form http://www.cnn.com/ or http://www.nytimes.com/ will shot your blog to the top. This is why I link all my “clients-authors” blogs to each other.

8. Submit your blog to the major search engines.

You can further get your content out to the search engines by going to Google, Yahoo! or any of your favorite search engines and type in "submit blog." You will be directed to a page that will allow you to submit your URL for indexing, I have been doing this for all my clients for free but now I’m offering it as an ad on as of 2010. Anyone who started working with me before Jan 2010 I’ve been doing it for free. It takes many hrs and weeks to submit your blog, or you can pay a website to do all our work for a price.

9. Keep trying different things and check your stats.

The most successful bloggers are continually trying new things, sharing and telling others what works by reading others, investigating top-rated blogs, and staying current on the newest developments in search engine technology (SET). There is no single way to keep your ratings high; rather, it is a combination of all of them and a willingness to experiment that separates the most popular bloggers from the rest. You can share your story on http://www.MarketSellMoreBooks.blogspot.com or http://www.BookBlogMarketing.blogspot.com use my affiliate links if you need anything. Every dime helps. I know authors who make more form affiliates then from our own books. Dennis can set up your affiliate marketing. http://www.WebsiteBlogMarketing.com is a website I set up to handle all your webhosting needs. Create a professional business website in just minutes! Package selection for authors starting at $9.99 with your first 6 months free! Or, I can do this for you at a low cost.

10. Stick with it.

Since so many people launch blogs and websites and abandon them within weeks or months, part of the calculation used to rank pages is how long the site has been around. If you keep blogging, your ranking will go up if you are still posting consistently after a year, and after two years, and so on. The hare got off to a faster start, but the turtle eventually wins the race.

Success at its Best, Author Jan Mann.

Please look at a true success “Author Jan Mann; http://cruisingct.blogspot.com/ Jan’s Blog has 4000 hits and has ranked #1 in Google with over 59 key words. The only mistake is we need to generate more inbound and outbound links. Otherwise she is #1 in my eyes. Her key is consistence in her Blog post and now ALL the search engines have found her to be number 1 as well. This could and will be you! For more ways to make money with your blogs, websites, call Dennis Schleicher @ (860) 655-2300. My new e-mail address is; DennisSchleicher@hotmail.com Not the e-mail this was sent form. Sorry, as I’ve over 9000 junk mail and have given up and am sorry if your e-mails have got lost or over looked.
Happy Blogging,
Dennis Schleicher
http://www.websiteblogmarketing.com/
http://www.marketsellmorebooks.blogspot.com/
"Cruising Connecticut with a Picnic Basket by Jan Mann," Ranking #1 in Google with over 59 Key-Words. Show her Support by going to; http://cruisingct.blogspot.com/ and Post your Comments to her Blog.

Effectively Build Links to Websites & Blogs with Paid links from Google’s Web Masters Search Engines SEO’s Guidelines

2010-01-15T23:08:00.002-05:00

Effectively Build Links to Websites & Blogs with Paid links from Google’s Web Masters Search Engines SEO’s Guidelines
By Dennis Schleicher
When you are new webmaster you have very few options at hand when it comes to link building.

1. Get reciprocal Links which would not be very encouraging as people would not love to link to you in return from site which is not having a good page rank.

2. Participate in forums and blogs which have links visible to guest and Google would start caching those pages and start finding the links. Remember this would not get you anywhere on page rank and back-links but would just get the ball rolling. Don't consider yourself as SEO expert doing this.

3. The next best thing you could do is buy links. This is what Google does not like but if done wisely can benefit you.

I hope the resources on how to make $ money $ online, affiliate marketing, blogging, and websites.

Happy Blogging,

Dennis Schleicher
This Link if Free from Google;

Paid linksPrint from Google's Web Masters

Google and most other search engines use links to determine reputation. A site's ranking in Google search results is partly based on analysis of those sites that link to it. Link-based analysis is an extremely useful way of measuring a site's value, and has greatly improved the quality of web search. Both the quantity and, more importantly, the quality of links count towards this rating.

However, some SEOs and webmasters engage in the practice of buying and selling links that pass PageRank, disregarding the quality of the links, the sources, and the long-term impact it will have on their sites. Buying or selling links that pass PageRank is in violation of Google's webmaster guidelines and can negatively impact a site's ranking in search results.

Not all paid links violate our guidelines. Buying and selling links is a normal part of the economy of the web when done for advertising purposes, and not for manipulation of search results. Links purchased for advertising should be designated as such. This can be done in several ways, such as:

Adding a "nofollow" attribute to the tag

Redirecting the links to an intermediate page that is blocked from search engines with a robots.txt file

Google works hard to ensure that it fully discounts links intended to manipulate search engine results, such excessive link exchanges and purchased links that pass PageRank. If you see a site that is buying or selling links that pass PageRank, let us know. We'll use your information to improve our algorithmic detection of such links.

Dennis Schleicher
http://www.bookblogmarketing.blogspot.com/

PUBLISHERS UNION OF BLOGGERS (P.U.B.)

2010-01-14T21:57:00.002-05:00

I recently just found out about this organization as I received a wonderful e-mail from its founder. I would like to post something I've taken off their blogger websites. More to come as information becomes available.

Happy blogging, Dennis Schleicher

PUBLISHERS UNION OF BLOGGERS (P.U.B.)

P.U.B., PUBLISHERS UNION OF BLOGGERS, REPRESENTS BLOG PUBLISHERS INTERESTS SEEKING FAIR COMMERCE AND COMPENSATION FOR PUBLISHERS; TRANSPARENCY FROM BLOG VENDORS. "SMART PUBLISHERS MEET AT THE P.U.B." ®

Mission

As the Blog Community grows, so does the need for Publishers to share and access information on what entities are doing concerning our Blog's, and leveraging the power of a unified blog community to make sure individual Publisher's interests are always given the highest priority.

In our community of unique individuals, all expressing very unique opinions, there is still a need to be unified for this purpose, and that is why P.U.B. was founded. http://www.blogpublishersunion.com/ or look on Blogger.

Signed this 14th day of April, 2008

Barney Moran
Founder

Blogging, twitter, YouTube, MySpace, Facebook Era, VOX, TypePad, six apart, SQUARESPACE, WordPress, Blogger from Google, How to Make Money, Sell Book, Affiliate Links & Marketing

2010-01-12T14:19:00.000-05:00

Blogging, twitter, YouTube, MySpace, Facebook Era, VOX, TypePad, six apart, SQUARESPACE, WordPress, Blogger from Google, How to Make Money, Sell Book, Affiliate Links & Marketing.

We’ve established our self’s as leader in the Blogging platform for published authors providing a comprehensive web marketing trends delivering high-quality Affiliate programs for Bloggers to make millions on the internet. How to use Social Media, Blogs, News & E-Mail releases, Online Video, & Viral Marketing to reach Buyers Directly. How to succeed in social media, blogging, twitter, YouTube, the MySpace - Facebook Era with tapping online social networks to build better products, reach new audiences, and sell more stuff with great web hosting and design. With providing a comprehensive suite of online services for small and medium-sized or now large businesses, as we understand “The Power of Small,” why little things make all the difference. Eco green blog design has made us Number one on Affiliate Marketing with Connecticut Authors and Publishers Association http://www.aboutcapa.com/

We give you all the hottest insider tips on the very latest winning tools and techniques so you can confidently market any service, product, or idea. With our help you’ll soon be publishing powerful effective information on the Web, reaching buyers directly, and saving big on your budget, as we teach you to make even more money, income, from the affiliate adds we place on your own website or any blogging platforms including: VOX, TypePad, six apart, SQUARESPACE, WordPress, Blogger from Google, YouTube, or any blog we set up & design.

Web Design is changing. Never before have hobbyist and professional web designers alike been empowered to build sophisticated sites that deliver up-to-date content and style to the masses that are making home based mom’s, kids and all rich with million being paid out with affiliate links.

Internet marketing strategies is what we do, offering more success resources to speed you to the top of search optimization. Are you ready for being number 1? Search trends and using the internet to attract customers, establishing local search engine presence and listings on Google, Yahoo, Bing, and all the others is what we do best. Reputation Matters, build credibility, increase and grow with our hosting solutions. Do you want to rank in the top 10? Let us help.

Happy Blogging-

Dennis Schleicher

Add a Blog to your Website and Make Money form Twitter, MySpace, Facebook, YouTube and More Blogging Sites

2010-01-04T06:27:00.000-05:00

Add a Blog to your Website and Make Money form Twitter, MySpace, Facebook, YouTube and More Blogging Sites

When it comes to adding a blog to your website, there are a number of options you can make use of. Installation process could be easy with some good help from some one like myself who understand the ins & outs of Blogging. My aim is showing just how easy it is to create a highly profitable social media that transforms how your found on Google’s own website.

Why Have a Blog for Any and All Types of Business?

To connect with today’s buyer, you need to stop pushing your message out and start pulling your customer in and give them a reason to buy and use your stuff. The many rules of marketing have changed and my key to winning is to use the change of social marketing / media to our advantage.
If you’ve wondered how to get found in Yahoo, Google or just why Blogging works and social marketing sites like Twitter, MySpace, YouTube, and Facebook are important, just look around you.

Savvy companies are using on-line networking sites as massive focus groups and as an efficient means of communication with consumers who buy and spend money.

E-mail or post your comments

Dennis Schleicher
DennisSchleicher@hotmail.com

How we Make Money form our Blogs or Websites? Just like MSN, AOL, Yahoo, Google, and all the Other Bloggers

2009-12-19T17:38:00.002-05:00

How we Make Money form our Blogs or Websites? Just like MSN, AOL, Yahoo, Google, and all the Other Bloggers

If you notice the links on the side of my Blog as that's how I generate some extra income. Hence the fact I am one of the most cost-effective Blog & website designers on the market. I pass my affiliate revenue on to my clients. Adds by Google I get paid a whopping 5 cents per click, if that! Sometimes if I'm lucky I could receive a $1.25 per click. Depending on Google and what the advertisers are willing to pay. This also has a lot to do with your reputation with Google. The longer you've had an account, the more you can demand per link. The other affiliate links are commissioned base. Translation, you would only generate money only when we spend money. Most cases, Amazon.com would pay on a sliding scale. Starting at 4% once you have 6 or more purchases through your link. Then you move up to 10%. This could generate some major bucks, especially if someone purchases a flat screen TV or electronics.

-Dennis Schleicher
DennisSchleicher@hotmail.com

Branding by Becoming a Best-Selling Successful Published Author, Utilizing Social Networking & Blogging To Reinvent Your Self to Generate Revenue

2009-11-29T13:48:00.000-05:00

Branding by Becoming a Best-Selling Successful Published Author, Utilizing Social Networking & Blogging To Reinvent Yourself.

The internet brings about the reinvention of everything we need to do in order to get branded or noticed. Now it is marketing’s turn. How do you get your brand, book, publishing house or even editorial services heard, trusted, and most importantly remembered? It’s increasingly important to rely on Bloggers were accountable solutions. The advertising agencies of the future must be adept at reinventing yesterdays interactive, direct branding. Dennis Schleicher has many years of generating residual income through blogging, social networking, etc. Through his efforts he has maintained a best-selling book that was published in 2006 to have consistent royalty quarterly. He has developed low-cost or no-cost connections between products and customers. Teaching anyone, whether published or not to set themselves up as an expert within their genre to attract new customers and exceed revenue goals with iDirect Marketing, Blogging Social Networking, etc.

In any case, even if you choose not to hire Dennis, make sure that the person you do work with has a vast knowledge of affiliate links and teaching you for free how to generate extra income through Google and other search engines utilizing affiliate advertising and pay per click campaigns.

To find out more e-mail, Dennis at: DennisSchleicher@Hotmail.com

How we Make $$$ Money $$$ form our Blogs or Websites

If you notice the links on the side of my blog as that's how I generate some extra income. Hence the fact I am one of the most cost-effective Blog & website designers on the market. I pass my affiliate revenue on to my clients. Adds by Google I get paid a whopping 5 cents per click, if that! Sometimes if I'm lucky I could receive a $1.25 per click. Depending on Google and what the advertisers are willing to pay. This also has a lot to do with your reputation with Google. The longer you've had an account, the more you can demand per link. The other affiliate links are commissioned base. Translation, you would only generate money only when we spend money. Most cases, Amazon.com would pay on a sliding scale. Starting at 4% once you have 6 or more purchases through your link. Then you move up to 10%. This could generate some major bucks, especially if someone purchases a flat screen TV or a electronics.

Keys To Successful Blogging for Marketing Your Work with SEO

2009-10-22T01:08:00.001-04:00

Keys To Successful Blogging for Marketing Your Work with SEO
• Choose appropriate topics for postings - related to a new book or product in your industry.
• Include a catchy title for your blog posts – it should give a brief overview of the post your blog is about.
• Aim for short and to the point postings - try to make them at 350 words or less. As I say less is more.
• Write posts with a friendly, conversational tone - openly invite your visitors to post replies by always ending in a question?
• Close the post with a clincher or request for replies - such as “what do you think?”
• Integrate a poll – people love to give their own opinions!
• Consider hiring someone to make regular postings – about 3 to 5 per week

I've Been Out of Town and Now I'm Back. BUSINESS BLOG CONSULTING AND BLOG MARKETING by Dennis Schleicher

2009-08-18T23:29:00.002-04:00

BUSINESS BLOG CONSULTING AND BLOG MARKETING by Dennis Schleicher

I've Been Out of Town and Now I'm Back.

If you've been considering a business blog, perhaps you already know some of the benefits:
· Establishing yourself as an expert or industry leader
· Improved search engine rankings
· Better leads and more qualified traffic for your Web site.

You may also know that blogging is a powerful tool because it has three channels of distribution: a Web page, a news-feed that can be syndicated, and an email feed for people who want to receive your posts via email.However, with the popularity of blogs for business, there's a lot more a small business owner needs to know and do to make blogging an effective part of your Web marketing strategy.

Dennis helps all business blogging clients in the following ways:
Blog Design: Although most blogging platforms offer several attractive templates, a customized design by Dennis Schleicher will complement the rest of your marketing materials and improve your brand recognition. Once you've piqued the interest of your blog visitor, sending them to a similarly-designed Web site will smooth the transition and improve your conversion rates.
Blog Setup & Configuration: You probably don't want to spend time learning the ins and outs of a blogging platform when you could be using that time to run your business. Dennis can setup your account, configure it for maximum exposure and ease-of-use, and implement our custom designs into templates. We can also go "under-the-hood" to improve your blog's search engine optimization and "find-a-bility." Once we've set it up all you need to do is write about what you need and wont to sell, publicize, market, or just make a fortune promoting other people’s stuff online with affiliate marketing!

Make a Fortune from your Blog: Blogging fro dollars. Whether you’re an experienced blogger or an absolute beginner, you can make money with your blog. Simply follow Dennis’s step-by-step advice and let him place all the affiliate link on your blog and you’re on your way to some big bucks for others who pay you just for putting a link to there stuff. It’s that easy. Best of all you make %100 of all the money that comes into your blog.

Business Blog Consulting: Blogging: a minute to learn, a lifetime to master. We've been blogging steadily since 2004 and helping clients develop effective blogs for almost as long. We can help you get links from other bloggers in your niche, rank higher at the search engines, write posts that your prospects will be interested in and drive blog readers to your site. We can also train you in how to use the blogging software.

Business Blog Promotion: Dennis can help you get listed in blog directories, get more incoming links, improving your pinging and tagging strategy and more to increase your readership and subscriber base.

"I'm ready to start a business blog. How do we begin?"
What can Dennis do?
· Create powerful dynamic sites that readers will bookmark
· From blogs to corporate sites write web copy that sells
· Hook web surfers attention
Here are 10 top reasons you would want to creating your own powerful & dynamic blog sooner, rather than later.
1. Blogs are one of the least expensive methods of getting the word out on your company, books ext. and creating your own buzz now.

2. Blogs create an organic, powerfully evolving user experience.

3. Dennis has a way to make search engines find your blog, much faster than your website.

4. Blogs build a stronger and more vibrant knowledge base.

5. Prospects are searching the web via search engines for everything, including deals and opportunities.

6. You can develop yourself as the thought leader in your industry.

7. The winners well be those who host the very best conversations on your blog.

8. Having a blog turns you into a producer and star of your own show.

9. Blog post are on the web forever.

10. If you aren’t out there, your competitors will be.

For more on Internet Marketing, this is what you will get;
· Web site that converts prospects into customers
· Search Engine Optimization (SEO)
· Email Marketing
· Business Blogs or Blog Marketing
· Web Strategy Consulting & Much More
Be Safe,
Dennis J. Schleicher

Best-Selling Author: Forbidden Love with a Married Man; E-mail Diaries.

Post your coments with your e-mail and phone # if you would like Dennis to call you:

HAPPY BLOGGING........

BOOK BLOG MARKETING FOR AUTHORS

2009-05-14T00:51:00.008-04:00

BOOK BLOG MARKETING FOR AUTHORS
By Dennis Schleicher
If you are looking for the most economical way to market your book, a Blog is your best chance for making sales without wasting valuable dollars for marketing.
A blog allows you to establish yourself as a reputable author, market your books internationally, and improve your search engine rankings.

Here are the top reasons you would want to creating your own powerful and dynamic blog sooner, rather than later:

1. Blogs are one of the least expensive methods of getting the word out to market your book and creating your own buzz.
2. I have developed a method to make search engines find your blog much faster than your website.
3. Blogs build a stronger and more vibrant knowledge base.
4. Prospective book buyers are searching the web via search engines for everything including all genres of books.
5. You can establish yourself an expert in your industry for non-fiction
6. Having a blog turns you into a producer and star of your own show
7. Blog posts are on the web forever.
8. You can add information to your blog at any time about your book, upcoming events, speaking engagements, or opinions.

Blogging is a powerful tool because it has three channels of distribution: a Web page, a news-feed that can be syndicated, and an email feed for people who want to receive your posts via email. Blogging can definitely be an effective part of your Internet marketing strategy.
This is how I can help author blogging clients:

Blog Design: Although most blogging platforms offer several attractive templates, my customized design will complement the rest of your marketing materials and improve your book recognition. Once you've piqued the interest of your blog visitors, sending them to a similarly-designed Website will smooth the transition and improve your book sales.

Use Your Blog as an Income Source: Blogging can make you dollars without doing anything! Whether you’re an experienced blogger or an absolute beginner, you can make money with your blog. Simply follow Dennis’s step-by-step advice and let him place all the affiliate link on your blog and you’re on your way to some big bucks for others who pay you just for putting a link to their stuff. It’s that easy. Best of all you make 100% of all the money that comes into your blog.

Blog Setup and Configuration: You probably don't want to spend time learning the ins and outs of a blogging platform when you could be using that time to market your book. I can setup your account, configure it for maximum exposure and ease-of-use, and implement a custom design into templates. I can also go "under-the-hood" to improve your blog's search engine optimization and "find-a-bility." Once it is set up, all you need to do is write!

Author Blog Consulting
Blogging takes a moment to learn, but a lifetime to master. I’ve been blogging steadily since 2004 and helping clients develop effective blogs for almost as long. I can help you get links from other bloggers, rank higher at the search engines, write posts that your prospects will be interested in and drive blog readers to your site. I can also train you in how to use the blogging software in less than an hour.

This is what I can do for you:
* Create powerful dynamic sites that readers will bookmark
* Hook web surfers’ attention
* Develop a blog site for you that will launch your book into more marketing places.
Here are some samples of blogs that I’ve built to give you an idea of my work:
http://www.CTauthors.blogspot.com/

http://CruisingCT.blogspot.com/

www.MarketSellMoreBooks.blogspot.com/

http://www.bookblogmarketing.blogspot.com/

http://askAngelo.blogspot.com/
I can also help you set up and develop your own Blog Radio Show where you can talk to the world about your books as well as your own Website for your books. Both of these additional methods of advertising will help you establish yourself internationally with book sales.
Call me at (860) 655-2300 to see how we can build your blog today!
Dennis J. Schleicher
D_Schleicher@msn.com
http://www.marketsellmorebooks.blogspot.com/

Power of Social Network Marketing, Web 2.0: & Google

2009-01-28T21:41:00.003-05:00

The Authority

Power of Social Network Marketing
By Dennis Schleicher
I was utterly amazed when I received the following e-mail which I quote from below. “Author House is now proud to offer our new Social Media Setup Service that will help make your entrance into the world of social media much easier. You get:

A blog using the wildly popular and easy-to-use WordPress platform.
A Facebook profile for your identity as an author.
A Facebook page for your book.
A MySpace page for your book.
And more!

When you order this month, you will get our special introductory pricing of $999. Once all of your accounts are in place, AuthorHouse will send you your account information, as well as instructions for maintaining your accounts.”

The reason for my amazement was that this company was charging $999.00 for something that cost $0.00. Any author, in less than thirty minutes, can get onto the internet, do exactly the same thing, spend absolutely nothing and achieve the same results for which they want to charge $999.00.

The other thing I noticed is that the blog platform they chose was WordPress which, though very good, often requires knowledge of HTML code to handle some of its quirkiness. Blogger or Typepad are both easier platforms for the beginner and are similar to writing something in MS Word. The other thing I noticed was that the $999.00 was the introductory price, meaning that there would be further charges down the line even though they will expect you to maintain your own pages. Now the reasons for my shock is that I run a business working with authors, teaching them how to build exposure for their books using social networking and blogging as effective marketing tools. Building the blog or social network site such as Facebook or My Space is something every author should do. However, it is like putting up a store in the middle of a field. If there is no road to the store, nobody will come and buy. The value is not just in having a blog or being on Facebook, the value is in knowing how to use these tools to your advantage to build your reputation and to get buyers for your books. Web-based marketing, often referred to as ‘Web 2.0’ is the best way for you to build a platform of potential buyers who will comprise your market share. Forget about the old advertising tactics since these do not work online. Instead, build a relationship with your readers. As a member of CAPA, you are interested in developing lines of communication and networking to help you learn how to write, publish and market your book. By using the powerful tools of blogging and social networking, you are doing the same thing, only online. Instead of working with hundreds of people, you have the potential of working with thousands.

If you are going to “spend money to make money” online, don’t waste it by buying free services at high prices. Instead, spend it on learning how to take these tools and make them work for you. As a professional, it bothers me to see people not achieving their potential. This is especially true of authors. You can be selling your books to readers around the world. All it takes is learning to make effective use of all the wonderful, FREE tools available.

Editor’s note: Dennis Schleicher will be presenting an hour-long workshop on this topic, “Find Your Way Through Web 2.0” as part of CAPA-University, http://www.aboutcapa.com/ on May 9, 2009 in Hartford.

Dennis Schleicher is the CEO of Market & Sell More Books. He helps authors make effective use of all the online blogging and social marketing tools so that they may build sales for their books. He can be reached at http://www.marketsellmorebooks.blogspot.com/

Books that I recommend on blogging;
ProBlogger: Secrets for Blogging Your Way to a Six-Figure Income

Podcasting 101: Not a Tech Person? No Problem! Not a Tech Person? No problem!

2009-01-26T15:16:00.001-05:00

Podcasting 101: Not a Tech Person? No Problem!
Not a Tech Person? No problem!
By Kati Neville

True or false: Podcasting is only for command-line code jockeys and 8th grade boys.

False.

Sure, we can make podcasts sound technical. A podcast is, after all, a digital audio file downloaded via the World Wide Web by users at their convenience, often to a portable media player. But podcasting, podcasters, and the tools of the trade, have gone mainstream. So mainstream that an entrepreneurial, cookbook-writing, 4-H mom like me can do it. And if I can do it, you can too.

Last July I launched my free podcast, The Saver's Kitchen. After thousands of downloads, I can proclaim confidently that podcasting has been a fantastic addition to my platform.

Podcasting may be a sound addition to your author platform too. Here's why:

In 2010, market researchers expect the podcast audience to exceed 50 million. Apple's iPod, just one of many portable media players, currently connects over 150 million users to the web. And what do you suppose will happen to the listening audience if national policy makers pass a rural broadband bill? Certainly, more than a few of those additional 60 million Americans will start listening too.

More than ever consumers are seeking unique voices, information, and thoughtful analysis. They are on the hunt for high-quality content. Radio host turned consultant, Holland Cooke,
excited the audience at Podcast Academy recently.

Podcasting is "narrowcasting," he says, because the audience must actively seek you out. "You are shooting a laser beam. Broadcast stations are using a shotgun." These small, narrow audiences make valuable prospects for marketers. Popular shows, like MommieCast and Grammar Girl, earn hosts profitable sponsorships, visibility, and publishing contracts.

In the coming weeks, spend time exploring podcasts that interest you. You don't need to be a subscriber or own a portable media player. In fact, most podcasts are consumed directly from the creator's website or a podcast directory.

Locate podcasts produced by fellow writers. Author James Howard Kunstler, host of KunstlerCast (be advised: explicit content) publishes a new episode weekly.

Journalist Dan Carlin's Hardcore History podcast explores historical and history-related issues.

The few podcasts I've highlighted here were chosen to display diversity in content and structure. Listen to whatever suits you. As you listen, identify what you like and dislike about various shows. Ask friends, family, and your current readers which podcasts they enjoy listening to and why. Then dream. Free yourself of technology concerns. Don't limit your creativity. That's the fun of podcasting. We'll discuss how.

Kati Neville is coauthor of the best selling cookbook, Fix, Freeze, Feast. She is a contributing editor for The Saver's Kitchen podcast and regularly blogs on The Forklift. Kati teaches cooking classes in the Portland, Oregon metropolitan area. When not online or teaching, Kati enjoys writing and tasting new recipes in her kitchen.

9 Reasons To Start An Internet Home Busines

2008-12-15T18:49:00.002-05:00

9 Reasons To Start An Internet Home Business

Did you ever thought about starting an internet home business? If you did one of those reasons probably came to your mind. If you never thought about it, but you find this post interesting, then you are probably interested in starting an internet home business, and one of these reasons might be the one you need to start.

1. You want to work from home. Today more and more people are searching for the opportunity to stay at home and work from home. As the internet is evolving it become easier for many people to work and stay at home.

2. You want to make money online. This is what motivates most internet marketers start an online home business. They know someone who makes money from the internet or they heard about internet marketing and they think they can do it to. They are correct - everyone can do it and the possibility of making extra money online is the temptation they need to start.

3. You want to become financially free. When you start an online business you can earn residual income and make more money than you make right now. The residual income will guaranty that you will earn money as long as the program ran, and your costumer is a member.

4. You want to quit your day job and fire your boss. You want to be your own boss, without someone standing behind you telling you what to all day. You will have to find the discipline within yourself, and tell yourself what to do, this is the best boss you can ever get.

5. You want to set your own schedule. You decide how much hours you work each day, and which hours to work. You decide when to wake up in the morning, and you can spend time with you family and friends.

6. Starting an internet home business is cheaper then starting an offline business. You will have no car expanses, no rent, no extra bills, you can hire freelancers to work for you, and this is cheaper than paying salaries. This way you office is at home, and you can have a tax refund every year.

7. You can start for free. Unlike starting an offline business, there are many home business opportunities you can choose from, and you can find free business opportunities. Affiliate programs are usually free to join and you can make a lot of money from selling other people staff, and if this is a monthly service, you will also get the residual income.

8. You can start an internet home business in any niche, and even in multiple niches, the sky is the limit. Since the expanses are very low, sometimes it can be less than $100 per month, and in some cases even free, you can have a few online businesses and earn money from all of them. You can market in any niche your heart desires and you can learn and master more skills. This can open the whole world for you and you can experience in niches you may never think about when working offline.

9. You want to create better life for yourself. All of the reasons above together are your way to create a better life, life without stress, happy life with more free time, and more money.

These reasons are only 9 of the reasons people want to start an internet home business. If you answered yes to as a minimum one of the reasons above, you can go forward and start an internet home business today.

Advance Your Career with a Blog

2008-12-15T17:51:00.005-05:00

Advance Your Career with a Blog

In this uncertain economy, it’s more important than ever to differentiate yourself in your field. Whether you’re looking for a job or you’re an independent professional seeking your next project, a blog is an affordable, effective way to open up new career opportunities and position yourself for success.

> Use Your Blog to Attain Career Success
> Define your career objectives and background
> Create a solid, persuasive impression of yourself
> Share specialized knowledge that only you have
> Prove that you’re qualified, able and ready
> Develop connections with other professionals

Tricks and Tips To Go Blog Wild

2008-10-03T00:26:00.006-04:00

Tricks and Tips To Go Blog Wild
by Dennis J. Schleicher

When your book comes out, its Blog should too! Word=of=mouth has taken on a whole new meaning with the growth of social networking sites, like wordpress.com, typepad.com and blogger.com, opening the doors to both local and international markets. Blogs forge a personal connection with readers, adding local perspectives vital for successful international marketing of your work.

Buyers are increasingly immune to old marketing techniques. Consumers have spam filters and are constantly blocking pitches from PR firms hired by authors who have spent their hard earned money believing this would get the word out. Dollars better spent would be for you or a friend to build a blog and a series of social network sites.

People are increasingly relying on the Internet, namely the search engines, and social medial to get their information on the new up-and-coming authors or the hot topic books. Old methods such as print ads, direct mail, and so on are becoming a thing of the past. This is why our 21st. century approach is to recalibrate our marketing to engage the readers where they are - reading Blogs!

Of course, you will not be alone. According to Technorati.com, there are over 100 million blogs worldwide and over 175,000 new blogs are created each day. Our readers are there. They are reading, writing, and discussing our books.

How do you turn your blog into a money making enterprise! Well, first you position yourself as a knowledgeable leader in your genre. Then you get your blog found by using search engine optimization. And finally, you engage your readers in a dialogue using the 'Comment' system available on all blogs.

You can also generate income from advertisers, promotions, affiliate links and other techniques; all from your own home. So the bottom line is that you can make money by having a blog that promotes you, builds your credibility as an author and expert, sells your book, and provides you with income with other techniques.

So, if you want success, blogging is the answer.
Dennis Schleicher

“Ask Dennis….?” Market, Sell, Market, and Sell More Books!!! By Dennis J. Schleicher

2008-09-01T06:26:00.000-04:00

QUESTION: I’ve written four books on the sensitive genre that belongs to a niche market, and I want to start promoting them on the Internet. The time I have is valuable. Where should I focus my efforts promoting my book: on Myspace.com or blogs?

ANSWER: There’s no excuse or reason why every author, editor, publisher, and marketing expert doesn’t take advantage of promoting their work on MySpace, even if time is limited. After all, time is money.

By now, after reading the August issue of The Authority, I hope you’ve all taken advantage of this free monster, i.e. MySpace. MySpace is the number one visited website in the world. MySpace is a lot like multilevel marketing. We’ve all been invited to Amway meetings, where we listen to sales pitches on developing these massive pyramid schemes. Well, think of MySpace as your pyramid only with no money down. Here you are along with billions of free subscribers. Each day they are able to connect to your site and purchase your work plus become your fans, your following, and your friends. It’s as though you’ve joined a club, a VERY LARGE club, with members who can relate to you and what you do.

QUESTION: So, how do I begin to market on My Space?

ANSWER: During the first month after taking advantage of the free setup service on MySpace, you should search for members who are in your niche. There are several ways to do this. Firs you are going to search groups or blogs pertaining to your book genre by clicking “group” as the top of your page and checking your interest area. Sign up for these groups and connect with the members. Next, search for people that are friends of fellow authors in your sub genre by searching their names in the “search” section. Then simply search for possible customers on your home page by typing into “search” the words that are redolent to your work, life, fiction writers or authors who specialize in cooking or whatever your topic. Note: Every time you find someone that is a possible connection, click the button on their page asking to be their friend. This then sends a message to their e-mail that you are interested in them. In order to say yes or no to your request, they will visit your page to see if you have something in common. If they like what they see, they recognize that you have something important to say. The more friends you have, the more you get noticed, the more potential customers will know about your work.

QUESTION: Now that I’ve found these people and made “friends” to them, what do I do?

ANSWER: Set goals. Take a couple months and generate your buzz on MySpace by posting a couple of paragraphs of excerpts from your book. Follow this by creat5ing a link to your non My Space blog or your website. This will draw your reader away from MySpace and bring them to your own space. Be sure to stay consistent with your verbiage as MySpace is linked with Rss feeds. These feeds are directly associated with search engines like Google, Yahoo, AOL and MSN. They constantly search all pages for commonly used term and the more often a phrase is used in connection with your work, the higher up the Google or other search page you will appear. So, what I mean is, say consistent with your vocabulary. This means use key phrases consistently on every one of your sites that will be recognized by your target audience. Be specific. For example, if I Google Dennis Schleicher, it will notice all of the feeds and links that bring you to the different forums—blogs, webpage’s etc. with which I’ve associated myself. You’ll notice in my blogs, forums, and on MySpace there are hook lines to my niche markets: Phrase’s I repeat often in my blogs and on MySpace.

Support for the Other Man.

Infidelity, Cheating Spouses.

Is my husband gay?

If you go to Amazon.com and search;

The Affair, cheating husbands, I show up number two.

Forbidden Love, infidelity, I’m number one in the ranking.

Other Man, Support – number two.

The more times you mention key phrases that represent your work, the higher your chance of showing up, in prominent positions on search engines when people Google those specific words. With a little work, you will get these search engines steering people directly to your blogs, MySpace, or website.

Technorati Profile

http://technorati.com/claim/d3wdtv33ss" rel="me">Technorati Profile

“Ask Dennis…?” Market, Sell, Market, and Sell More Books!!!

2008-08-15T14:30:00.000-04:00

*“Ask Dennis…?” Market, Sell, Market, and Sell More Books!!!*

By Dennis J. Schleicher

What is /all/ the buzz? Communication = sales! At first very hesitant, Burger King Corporation has jumped on the ever popular growing success bandwagon of MySpace.com. The fast food giant is sponsoring a special “Have It Your Way” page reflecting the company’s US marketing slogan in a move that marks one of the biggest efforts by a large advertiser wanting to tap into the growing audience of social network users. Burger King has over 260,000 friends in their network. That's not too shabby a following for “Having it Your Way!” Another to follow this success is Wendy’s fast food which now has over 88,000 friends in its MySpace network. This unprecedented audience growth has led big advertisers such as Pepsi, Coca-Cola and Toyota to try to reach their user base and *not pay for advertising*. Creating a MySpace account, invites their customer base to become their MySpace friends. Using social networking is more cost-effective. It is less expensive to hire a full-time employee to manage a MySpace account than it is to hire an /entire/ advertising firm. Why is it so worthwhile? They are communicating with their market base and communication means sales.

If celebrities like Oprah Winfrey, Madonna, and Martha Stewart all have MySpace accounts and corporate owned web blogs then there must be a reason. That reason is communicating with their market base and communication means sales.

You say, but these are big corporations, and I’ve just written a book. But I ask what's stopping you as authors, publishers, and professional editors from using this free social networking? Just ask yourself, “Would I like thousands to know about my books without spending a penny or leaving my home?” If you say yes, read about an author who does. **

Meet Connecticut Author and CAPA-U 2008 speaker Lauren Baratz-Logsted. She has over 42,000 friends in her network on MySpace. This allows her the opportunity to connect with her readers and fans personally through her blogs and posts. Lauren describes herself on her “about me” page saying “My life is my family, friends and writing. I published three novels as of the date I signed up here, 6/9/06.” Lauren is an author who understands the value of connecting and communicating with her readership through MySpace, and communication means sales.

As for me personally, it's been a little over a year since I started focusing energy working the system of MySpace. Mind you, that time was worth its weight in gold. I think of it as building a house. The work I did for my home on My Space created a solid foundation. Now this “house” is being decorated and maintained. Unlike the time spent in constructing it, I only dedicate a few hours a month to maintaining and updating the MySpace page. To date, I have close to 800 friends. When in the building process I was searching for people who share my interests and inviting them to be my friends. Now I no longer have to invite anyone, they come to me. If someone would like to become my friend, they must personally send me an invitation. I check out their page to make sure there's nothing provocative, and it's not considered spam, then I hit approved or denied. What this does is give me a group of friends with whom I communicate that care about what I do and write, and communication means sales.

I suggest all of you take advantage of this FREE opportunity. If you need help, visit a blog I set up especially for answering your questions, and sharing comments and success stories: www/MarketSellMoreBooks.blogspot.com

Things I will share in the future issues of /The/ /Authority/;

· Questions and concerns you have about becoming a successful blogger?
· What's holding you back from tapping in to this free marketing giant?
· Your success stories with MySpace or Blogs?
· Let's share and network together as this is what CAPA is all about.

Happy Book selling!
Dennis J. Schleicher

To Blog Or Not To Blog, Claim Your Own Corner On The Web

2008-05-22T01:59:00.010-04:00

"BLOGGING, CLAIM YOUR OWN CORNER ON THE WEB"

Blogs let you publish your opinions, ideas, experiences, and market your books for free on the internet. If you’re lucky, you can make some money in the process.
Bloggind is a way of publishing content, often in an informal or personal voice, on the internet for free. A blog is a website that contains information you have total freedom over what you publish.
Dennis Schleicher’s Blog Business Consulting is devoted to Authors, Agents, Editors and Publishers. Demonstrating how effective weblogs can be for communicating with your readers, customers and marketing prospects. Find out more about corporate blogs, e-mail Dennis @ D_Schleicher@msn.com.

MySpace.com Market, Sell, Market, and Sell More Books!!!

2007-08-11T11:56:00.001-04:00

"Connecticut's Source of Publishing and Marketing Information" by Dennis Schleicher

After the overwhelming response to our panel discussion on MySpace.com, I would like to recap how we all can utilize and make more money be selling more books on MySpace.com.

1. Create a MySpace.com account by going to MySpace.com. You can use mine as an example for a template myspace.com/forbidden_love_mwm
2. Build your page and templates by posting your profile to your homepage. Upload photos of your book jackets, along with any others you would like to share with your fan base.
3. Search for authors and send them a request to be your friend.
4. You get to choose whether you approve each friend request by “approve” or “deny.”
5. Once you’ve established friends, start a blog about your writing, telling them about the features and benefits others would receive by reading your book/work.
6. Search and join writing groups and forums on MySpace.com
7. Each day, add to your network by accepting more friends. Once you’ve established a network, you can start to send out massive posts that will appear on all of your friends’ home page. Topics that you can send to your entire network are as follows:

Book signing parties

Author events

The launch of your new work

Sales and specials

Informing your readers of media appearances that are related to your genre
Radio & TV show appearances

As you can see the list can go on, and the possibilities are endless. There is one thing to take into consideration. MySpace.com is known for its negative PR through the solicitation of minors. However, everyone, and I mean, everyone is using it! MySpace.com is the number one website in the world. You have control as to whom you accept as a friend and whether or not you choose to allow them in your network is completely your choice. I would review each profile before accepting a new friend. You will start to notice that nationally recognized celebrities can have up to a million friend and local authors can have anywhere from 10 to 10,000 friends in their network. MySpace is not limited to just authors, As a CAPA member, you can utilize MySpace for authors, editors, radio show personalities, and publishing houses.

I’ve made it a point to search and invite bookstores from around the world to become my friend. In addition, I search for radio and talk show personalities. This is how a production company in Los Angeles approached me to find out if my book went into options. Additionally, radio show personalities have asked me to appear on the show as a direct result of my posting a comment on their homepage. At first, this can be a timely endeavor. However, your marketing efforts will pay off. Be consistent and don’t ever give up!

Don’t hesitate “to ask Dennis,” as next month I’ll have a follow-up to this column. You can e-mail your questions to D_Schleicher@msn.com
Happy Book Selling,
Dennis J. Schleicher

www.MarketSellMoreBooks.blogspot.com

www.BookBlogMarketing.blogspot.com
http://www.HonestOpinion.US/

http://www.Tantric860.blogspot.com/

http://OprahAndFriends.blogspot.com/

http://www.TheOtherManSupport.blogspot.com/

Airleaf Victims

2007-08-01T16:30:00.000-04:00